Crucifix

Crucifix it’s a new brand of tequila that will starts their sells in BC, with their unique concept they try to get in the top of the sells.

The target audience are adults between their 25- 35 who enjoys to drink a goo tequila. The concept for the campaign is “The last tequila you’ll ever taste”, with the print campaign we reinforce the concept using quotes like “When was your last confession?” to show a charismatic side.